I'm often asked for my "go to" food photography lighting setup. There is no single setup that's going to work for all food, but there are some general rules. Today we will focus on a cheeseburger lighting setup and talk a bit about why it works for a shot like the above. This is an in-restaurant shot done in a short time on a modest budget without a professional food stylist, the marketing team at Burger Lounge styled this in…
Flex alert here, guys. I shot Drew Brees recently, alongside a video crew in San Diego. Drew was a laid back, accommodating dude with a generally great attitude towards the whole crew. It was a high level day on my fun-o-meter.Enough about me. Today we set out to answer the question: Can we shoot video and photo simultaneously on the same day? Should we do that? After all, the talent is there, lighting is there, a hair and makeup artist,…
One of the first questions I ask a new potential client is "Do you have a shot list?" I'm happy to work with them either way but it helps me gauge how much they may have thought about the details and logistics of their shoot. Generally, when clients come to me with a list of shots, it means they've done some prep work, have a good idea of their brand identity (or brand identity they aspire to), and may already…
Something from the #protip category today. I had an opportunity to photograph some golf clubs (putters) for Ashdon Golf this morning and discovered the Manfrotto Putter Holder (aka Justin Clamp). It's intended to hold a small flash, maybe an umbrella and/or other items, but its rubber bushings work great for holding the shaft of a golf club. As you can see its pretty easy to get a consistent club angle like this as well. This setup allowed for astonishingly low cuss rates…
With social media outlets representing a big chunk of brands advertising these days, there's a need for nimble, quick lifestyle photography on mid sized budgets. My friends at Wonderful Machine have even coined a new genre for their listings called "brand narrative." Photographers in this category are known to produce a series of lifestyle images to tell the story of a brand rather than the one or two "hero" shots of a more traditional ad campaign. Capturing a large amount…
Product photography, and especially beverage photography involving glass, is a true melding of technical geekery and artistic decision making. Although the challenges of photographing glassware and liquid can be at times frustrating, the rewards are high. It's the feeling of building an image, as if building a piece of furniture. You look at examples, lay out a design, start to assemble the parts, and then you invariably will stray from that design in actual practice which produces something unique. I…
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