I'm often asked for my "go to" food photography lighting setup. There is no single setup that's going to work for all food, but there are some general rules. Today we will focus on a cheeseburger lighting setup and talk a bit about why it works for a shot like the above. This is an in-restaurant shot done in a short time on a modest budget without a professional food stylist, the marketing team at Burger Lounge styled this in…
Mayor Todd Gloria I approach campaign portraits a bit like corporate head shots. After all, the subject is in a great job and he happens to want to keep it. The purpose is a bit more specific, however, so the primary difference for me is context or, more simply put, backgrounds. We wanted to show Todd Gloria in real backgrounds in the actual San Diego community he serves and in the context of issues that he cares about. As a…
Flex alert here, guys. I shot Drew Brees recently, alongside a video crew in San Diego. Drew was a laid back, accommodating dude with a generally great attitude towards the whole crew. It was a high level day on my fun-o-meter.Enough about me. Today we set out to answer the question: Can we shoot video and photo simultaneously on the same day? Should we do that? After all, the talent is there, lighting is there, a hair and makeup artist,…
One of the first questions I ask a new potential client is "Do you have a shot list?" I'm happy to work with them either way but it helps me gauge how much they may have thought about the details and logistics of their shoot. Generally, when clients come to me with a list of shots, it means they've done some prep work, have a good idea of their brand identity (or brand identity they aspire to), and may already…
When I learned this simple trick for simulating the look of "golden hour" sunlight with flash, my life as a photographer changed for the better. Suddenly those overcast days were just an extended golden hour, providing the benefit of soft front light with the always-welcome golden back light. I'll give you the simple breakdown so you can start using this to get that sunny look when weather doesn't cooperate. All of the images were made on an overcast day with…
Something from the #protip category today. I had an opportunity to photograph some golf clubs (putters) for Ashdon Golf this morning and discovered the Manfrotto Putter Holder (aka Justin Clamp). It's intended to hold a small flash, maybe an umbrella and/or other items, but its rubber bushings work great for holding the shaft of a golf club. As you can see its pretty easy to get a consistent club angle like this as well. This setup allowed for astonishingly low cuss rates…
With social media outlets representing a big chunk of brands advertising these days, there's a need for nimble, quick lifestyle photography on mid sized budgets. My friends at Wonderful Machine have even coined a new genre for their listings called "brand narrative." Photographers in this category are known to produce a series of lifestyle images to tell the story of a brand rather than the one or two "hero" shots of a more traditional ad campaign. Capturing a large amount…
Recently I had an opportunity to shoot a portrait of one of my food photography clients. Bliss and Baker is a mother-daughter team in North County San Diego making some really delicious crispie treats that you can find at local retailers and restaurants around town. Just looking at the behind the scenes iPhone snap above of our setup, one can instantly recognize the challenge with shooting a portrait in a home kitchen. In most cases you'll be presented with multiple light…
Earlier this summer I had the opportunity to shoot Ballet Folklorico in San Diego for AAA, documenting the people and dance. I was traveling around my hometown like a tourist to various locations to see rehearsals and performances both indoor and out. The shoot resulted in three magazine covers for AAA and I'm stoked with how these turned out! This type of dance is a photographer's paradise, utilizing a lot of color and controlled movement in combination. With this type…
Product photography, and especially beverage photography involving glass, is a true melding of technical geekery and artistic decision making. Although the challenges of photographing glassware and liquid can be at times frustrating, the rewards are high. It's the feeling of building an image, as if building a piece of furniture. You look at examples, lay out a design, start to assemble the parts, and then you invariably will stray from that design in actual practice which produces something unique. I…
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